Chronically online. Culturally aware. Unapologetically opinionated.
Chronically online. Culturally aware. Unapologetically opinionated.
New drops
Fresh off the Procreate iPad App.
For the people who grew up wanting to be in the band, not just listen to it.
The I Just Wanted To Be One Of The Strokes embroidered cap features the unforgettable opening line from Star Treatment, the fan-favourite opener from Arctic Monkeys' Tranquility Base Hotel & Casino. Equal parts aspiration, nostalgia and self-awareness, it's one of Alex Turner's most celebrated lyrics and a phrase that instantly resonates with fellow fans.
What starts as a reference to one of the most influential bands of the 2000s becomes something bigger. It's about ambition, identity and looking back at the person you thought you'd become. Few lyrics capture that feeling quite like this one.
Finished with premium embroidery on a classic low-profile silhouette, this cap is understated enough for everyday wear while remaining instantly recognisable to those who know.
Perfect for gig nights, record store browsing, late-night drives and anyone whose personality was permanently shaped by indie rock.
Product Features:
• Premium embroidered front detail
• 100% chino cotton twill
• Green Camo colour is 35% chino cotton twill and 65% polyester
• Unstructured, 6-panel, low-profile fit
• 6 embroidered eyelets
• 3⅛" (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh
This product is made especially for you once you place an order, helping reduce overproduction and unnecessary waste.
For the people who discovered the band before the algorithm did.
The Don't Believe The Hype embroidered cap pays tribute to one of the most iconic phrases in Arctic Monkeys lore. Originally immortalised by Alex Turner and instantly recognisable to fans, it became a mantra for keeping your head while the world loses theirs.
Designed in a bold curved layout inspired by the unmistakable visual energy of classic Arctic Monkeys artwork, this cap blends indie rock nostalgia with everyday wearability. Clean from a distance, instantly recognisable up close.
Whether you found the band through late-night YouTube rabbit holes, festival fields, scratched-up CDs or a friend insisting you listen to Whatever People Say I Am, That's What I'm Not, this one feels like a nod from one fan to another.
Made for gig nights, record store browsing, long drives and anyone still convinced that Arctic Monkeys peaked whenever they first heard them.
Product Features:
• Premium embroidered front detail
• 100% cotton twill
• Washed vintage finish
• 6-panel unstructured fit
• Low profile silhouette
• Adjustable metal snap buckle
• Soft worn-in feel
• Blank cap sourced from China
Produced on demand to help reduce overproduction.
For the culturally aware, mildly overwhelmed and somehow still online.
The It's A Dumb Time To Be Alive embroidered cap features a phrase beloved by listeners of Time Crisis, the cult-favourite internet radio show hosted by Ezra Koenig and Jake Longstreth. Equal parts observation, coping mechanism and accidental mission statement, it's the kind of line that feels more relevant every year.
Designed in typography inspired by the unmistakable visual world of Vampire Weekend, this cap is a subtle nod for fellow fans who understand that the best commentary often arrives disguised as a joke.
Whether you're debating the state of modern culture, overanalysing pop music, ranking sandwich chains or simply trying to make sense of whatever the internet has decided today, this cap understands the assignment.
Finished with premium embroidery on a classic silhouette, it balances existential humour with everyday wearability. Because if we're all living through a dumb time, we may as well look good doing it.
Product Features:
• Premium embroidered front detail
• 100% cotton twill
• Washed vintage finish
• 6-panel unstructured fit
• Low profile silhouette
• Adjustable metal snap buckle
• Soft worn-in feel
• Blank cap sourced from China
Produced on demand to help reduce overproduction.
Cult classics
The signatures. The sellouts. The ones they’ll ask about.
A deep cut for people who know exactly what this means the second they read it. Inspired by the ad-libbed “drums please, Fab” line from Ode to the Mets by The Strokes, this embroidered cap turns one of the band’s most quietly iconic moments into an everyday staple.
Designed in a bold vintage-inspired logo style, it feels equal parts indie archive piece and off-duty uniform. Subtle enough that strangers won’t get it. Specific enough that the right person absolutely will.
Finished on a structured black cap with detailed embroidery and an easy worn-in fit made for late night drives, gig lineups and pretending you don’t care while caring very deeply.
Made to order to reduce overproduction.
• Premium embroidered front detail
• 100% chino cotton twill
• Unstructured 6-panel low-profile fit
• Curved visor
• Adjustable strap with antique buckle
• Soft everyday feel
• Blank cap sourced from Vietnam or Bangladesh
Not neutral. Not subtle. Not interested in pretending basic humanity is controversial.
The Imagine Fearing Diversity More Than Dictatorship embroidered vintage cap is a direct response to the kind of politics built on fear, outrage and selective concern. Clean typography meets a washed vintage finish for a piece that says exactly what it needs to — without screaming.
Designed with minimalist embroidery and an intentionally worn-in look, this cap pairs effortlessly with oversized tees, vintage denim, cargos and “I’m tired of explaining this” energy.
The washed cotton finish gives it that perfectly lived-in feel from day one, while the understated embroidery keeps the statement sharp and wearable.
• Embroidered political statement detail
• Washed vintage cotton finish
• Unstructured low-profile fit
• Adjustable antique buckle closure
• Minimalist streetwear aesthetic
For rallies, record stores, late-night arguments, community care and people who still think empathy shouldn’t be radical.
For the Emilys, the Andys and every woman learning how to own the room.
The Tapping Emily vintage cap is a fashion-forward tribute to Emily Charlton’s razor-sharp brilliance, ambitious energy and unforgettable one-liners. Inspired by the enduring cultural power of The Devil Wears Prada, this embroidered cap blends fashion insider wit with unapologetic confidence.
Featuring bold red embroidery against a washed vintage finish, it feels equal parts polished, cutting and effortlessly cool. This is for the girls who understand that ambition can be stylish, growth can be powerful and sometimes the bridges behind you were simply never meant to hold you back.
With its worn-in feel and statement-making design, this cap channels Emily precision, Andy evolution and just enough Miranda-level presence to keep things interesting.
Because sometimes the bridge behind you is not burnt. It simply lit your way.
• Premium red embroidered front detail
• 100% cotton twill
• Washed vintage finish
• 6-panel unstructured fit
• Low profile silhouette
• Adjustable metal snap buckle
• Soft worn-in feel
• Blank cap sourced from China
Perfect for fashion girls, coffee runs, career pivots, airport power walks and anyone building success with style.
No inside voice
Wearable dissent for people with opinions.
A quiet threat disguised as good manners. This embroidered tee features the lyric “perhaps fuck off might be too kind” from Do Me A Favour by Arctic Monkeys, stitched in a delicate serif that feels equal parts restrained and cutting.
Minimal from a distance, brutal up close. Made for people fluent in passive aggression, indie sleaze nostalgia and saying exactly what everyone else is too afraid to. The kind of piece that works just as well thrown on with oversized denim and silver jewellery as it does under a blazer for a bad day at work.
Produced on demand to reduce overproduction and made from premium combed cotton with a soft feel and structured unisex fit built for everyday wear.
• Premium embroidered chest detail
• 100% combed cotton
• Regular unisex fit
• Pre-shrunk fabric
• Crew neck with side-seamed construction
• Soft feel with a clean structured drape
• Blank garment by AS Colour
For people who were never going to stay quiet about it.
This embroidered tee features the phrase “silence isn’t really my thing” in a subtle serif embroidery that says exactly enough without needing to shout. Equal parts understated and confrontational, it’s designed for people who speak up, take up space and refuse to make themselves smaller to keep everyone else comfortable.
Minimal from a distance but deliberate up close, this is the kind of piece that works with oversized denim, tailored trousers or thrown on before heading somewhere you fully intend to cause a problem at.
Made to order to reduce overproduction and crafted from premium combed cotton with a soft feel and structured unisex fit designed for everyday wear.
• Premium embroidered chest detail
• 100% combed cotton
• Regular unisex fit
• Pre-shrunk fabric
• Crew neck with side-seamed construction
• Soft feel with a clean structured drape
• Blank garment by AS Colour
A reminder for people shocked to discover that art has opinions.
This embroidered vintage cap features the phrase “your favourite band was never apolitical” in understated serif embroidery for those tired of watching musicians get criticised for caring about actual human beings. Quietly confrontational and intentionally blunt, it’s designed for people who understand that music, protest and politics have always existed in the same room.
The washed black vintage finish gives it that perfectly worn-in feel like something picked up outside a venue after a show that changed your life slightly. Subtle enough for everyday wear. Clear enough that nobody can pretend they misunderstood the point.
Made to order to reduce overproduction and finished with detailed embroidery on a soft vintage-style cotton twill cap designed for everyday wear.
• Premium embroidered front detail
• 100% cotton twill
• Washed vintage finish
• 6-panel unstructured fit
• Low profile silhouette
• Adjustable metal snap buckle
• Soft worn-in feel
• Blank cap sourced from China
Not exactly subtle and that’s the point.
Inspired by The Strokes performance of Oblivius during their 2025 Coachella return, this embroidered cap references the lyric “what side you standing on?” alongside coloured stripe detailing inspired by the band’s Future Present Past EP artwork.
Part indie archive piece, part political statement, it captures the energy of bands finally saying the quiet part out loud while half the internet acts surprised. The contrast embroidery and bold colour bars sit against a clean black cap designed to feel understated from a distance but unmistakable up close.
Made for gigs, protests, doomscrolling and conversations that suddenly get awkward when you mention basic human rights.
Made to order to reduce overproduction and finished on a classic low-profile cap designed for everyday wear.
• Premium embroidered front detail
• 100% chino cotton twill
• Unstructured 6-panel low-profile fit
• Curved visor
• Adjustable strap with antique buckle
• Soft everyday feel
• Blank cap sourced from Vietnam or Bangladesh